Do you really understand what music listeners are looking for? Do you know how people discover music nowadays?
Leena Sowumbar is an established expert in the digital music business. She has worked with Warner, Universal and EMI and creating some big marketing campaigns. For acts like the Sugababes, Mary J Blige, Jon Bon Jovi, Beyonce and Take that to name a few.
Leena provides some useful insights into understanding how people connect with music and the importance of understanding their relationship with songs.