They say music doesn’t sell anymore so the next important currency is using music for email addresses.
With all the ways of keeping in touch with your supporters these days, you could be forgiven for not paying too much attention to collecting email addresses but rest assured that that s still the best way to get your message across.
Important messages can get lost on someone’s Facebook timeline or Twitter feed easily. Whereas, an email stays in a supporters inbox for more direct access and the possibility of returning to your message in the future. Learning how to swap music for email addresses is definitely a worthwhile investment.
There are quite a few options available to you with regards to this. We would recommend the option that gives you the most control and that would be collecting them yourself using an email marketing service. Aweber is the best for this in our opinion. It gives you an incredible amount of control over the email addresses you collect.
John Oszajca is a master at techniques for swapping music for email addresses and has put together a great course that takes you through step by step what you would need to do to set up an email collecting system.
This option is time intensive. If you are looking for a simpler approach to collecting email addresses, here are some options;
Bandcamp provides artists with a customisable microsite where their music can be uploaded and shared. All tracks can be played for free on the website. In addition, users are most often provided with the option to purchase the album. Prices are customisable and sometimes visitors are given the option to pay more than required for the album/track.
More importantly, the site allows users to collect email addresses.
NoiseTrade Music helps artists & labels meaningfully connect with fans through the exchange of free music for email addresses & postal codes. NoiseTrade also lets fans respond to your free music in kind. Give your fans the ability to leave a tip if they like what they hear.
Now you know what you need to do, time to start swapping music for email addresses.