They say music doesn’t sell anymore so the next important currency is using music for email addresses.
With all the ways of keeping in touch with your supporters these days, you could be forgiven for not paying too much attention to collecting email addresses but rest assured that that s still the best way to get your message across.
Rather than getting lost on someones Facebook timeline of Twitter feed, an email stays in a supporters inbox for more direct access and the possibility to returning to your message in the future. Learning how to swap music for email addresses is definitely a worthwhile investment.
There are quite a few options available for you with regards to this. We would recommend the option that gives you the most control and that would be collecting them yourself using an email marketing service. Aweber is the best for this in our opinion. It gives you an incredible amount of control the email addresses you collect.
John Oszajca is a master at techniques for swapping music for emil addresses and has put together a great course that takes you through step by step what you would need to do to set up an email collecting system.
If you’re not up for investing too much time or money into getting a system set up for collecting email addresses, there are a couple of services that you can use to get this done.
Bandcamp provides artists with a customisable microsite where their music can be uploaded and shared. All tracks can be played for free on the website and users are most often provided with the option to purchase the album or a specific track at prices customisable prices, and sometimes are given the option to pay more than required for the album/track.
More importantly, the site allows users to collect email addresses.
NoiseTrade Music helps artists & labels meaningfully connect with fans through the exchange of free music for email addresses & postal codes. In addition to fan data, NoiseTrade lets fans respond to your free music in kind. Give your fans the ability to leave a tip if they like what they hear.
Now you know what you need to do, time to start swapping music for email addresses.